Dating apps, eager to differentiate themselves, are quick to try new trends.
But when it comes to the biggest push in social media — video — options are curiously lacking.
There's a dating app called integrated with Facebook that puts video first, self described as "speed video dating" or "virtual speed dating" and a "better first impression dating tool".
I met them at Tech Crunch Disrupt SF a few months ago and wasn't surprised that they are attempting to tackle this very challenge.
However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.
Those seeking love aren’t want for options — at least when it comes to dating apps.
Dozens of services now let users connect with others based on religion, sexuality, race, hobbies, specific sexual interests, or even just a love of bacon.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.